About Us - Sérénité Luxury Monaco

Sérénité Luxury Monaco

Sérénité Luxury Monaco is first and foremost the story of its founder and artistic director Laurent Chagnard. Visionary and creative, he quickly specialized in 2006 in the import and export of high-end outdoor furniture. With his experience and thanks to his meetings he did his market analysis and in 2008 he decided to create his own design brand.

“I had to travel the world to select the most reliable suppliers and the most competent craftsmen in order to offer only the best to our customers because our job is to create solutions” – Laurent Chagnard

Since 2008, Sérénité Luxury Monaco has been an interior and exterior design agency specializing in high-end convivial spaces. Its history is linked to that of its founder, Laurent Chagnard, a creative man passionate about “the art of living which promotes sharing, joy and harmony”.

Today Sérénité Luxury Monaco operates around the world, creating concepts for Luxury Hotels, Restaurants, Bars, Yachting and Private Villas.

Sérénité Luxury Monaco is committed to a global eco-design approach, favoring materials and processes that respect the environment and people.

The polar bear, the symbol of the brand, represents not only this commitment to the planet but much more. This animal belongs to one of the most precious species of arctic fauna, the purity of its coat, the power and the nobility of its forms make it the best emblem to represent the luxury and the quality of the design brand. Polar, like the star, is also a guide that invites us not to lose sight of what is the essential and what makes our lives so fruitful.